How does one thing relate to another? How do people relate to one another? Building a brand and building a customer base or broad support for an idea, cause or product requires building relationships.
Technology can often be a barrier to entry. Design seeks to remove the barriers and use technology as a means to connect, through words, images, messages, and media. Ultimately, it is an aid to facilitate the kind of communication that simply cannot be improved upon: face to face, meaningful conversation, where people are able to listen and to understand at various levels of verbal and non-verbal communication. Design enhances the experience, by clarifying and simplifying ideas so they can be easier and better understood.